Market Research

Lovell Corporation with leading academia and thought leaders to bring our clients the latest Millennial and Generation Z insights.

Featured Study: The Change Generation Project

The Change Generation logo

In partnership with the University of Guelph, Lovell Corporation is currently spearheading the largest national comparative research study on Millennials and Generation Z. The aim of this study is to clearly define the characteristics, career expectations, attitudes, and behaviours of the youngest generation in the workforce to help businesses and educators adapt to their needs. The information uncovered through this project will identify tactics to encourage youth-led innovation, create better quality student jobs and address the rising youth unemployment.

Research Partners

Related Content

Millennial Communications 101 Whitepaper
Icon
Download

Whitepaper: Millennial Communications 101 2MB 1 downloads

Learn how to adopt workplace communications and training to meet the needs of the...

Millennials are the most researched generation in history, but are you prepared for what is next? Explore this new generation’s defining characteristics and five strategies to accommodate the needs of Gen Z in your business. READ