Are your campaigns reaching the most influential demographic?
Millennials are the largest generation in the workforce with 80+ million in North America alone. Despite their inherent desire to make an impact, only 11% of Millennials have donations deducted from their pay check.
We’re no longer in an era where donations are the only way to make a difference — nor is it the preferred among the next generation. Experience driven, younger supporters are opting to find new, personalized ways to build their skills & support the causes they care about.
What do these changes mean for the future of giving and community development? Explore the influence of technology and social media and tactics to respond.