Are you capturing the attention of the largest consumer group worldwide?
The youth generation are one of the most lucrative consumer segments in the world. It is estimated that, in less than five years, Millennials will have $3.39 trillion in purchasing power and their successors, Generation Z are rapidly taking over as the largest consumer group worldwide.
With fickle interests, shorter attention spans, and multi-platform preferences, young consumers present a new set of challenges for marketers.
Influencer Marketing Hacks: How Engage Young Consumers
Much to the frustration of marketers, young consumers do not respond well to traditional communication and advertising tactics. Accustomed to instant information access and interactive social media, this is a generation that demands personalized messaging, peer reviewed content and transparent, authentic brands.
So what does this all mean? How can you stand out from the digital noise and still meet these demands in a cost-effective way?