Are you getting the most out of social media to interact with consumers and generate leads?
More than 2.8 billion people use social media, and its not just Millennials and youth – 65 percent of American adults are social media users and the number is growing (Pew Research). In the digital age where information access is everything, and the demand for personalized messaging, immediate service and peer-approval is at an all time high, social media is a must for your business.
Digital Strategy for Small Business: Instagram, LinkedIn, Facebook and More.
The challenge isn’t getting on social media, it’s using it effectively and getting results! With attention spans shrinking and the upward battle of information overload, your business needs engaging content that reaches the right eyeballs, at the right time, in the right way.
Are you on the right social media platforms to connect with your target audience?
In this digital marketing training series we take a deep dive into the world of social media and content marketing trends, revealing tactics to grow your following, inspire authentic consumer interaction and rise above the digital noise.
Instagram Strategy for Business – Popular Workshop Series
Instagram is not just for consumer product or hospitality brands. Some businesses may think “why would a consumer follow a bank or an accounting firm”. While professional services and some small business industries may be more challenging to recruit an active following, with the right digital strategy Instagram can still bring business results.
Social Media Marketing for Millennials
Which social media channels are millennials and Generation Z using now? Where can you find your ideal youth market, and how do they prefer to interact with brands online? While young consumers may be active on specific social media platforms like Snapchat, YouTube or Instagram, this doesn’t mean these platforms are the best way to advertise and engage them. Learn the do’s and the don’ts of social media marketing for young consumers and how to inspire brand ambassadors among Millennials and Generation Z.