Who are Generation Z?
To stay on top of the market, you need to stay current while anticipating future trends and understanding future generations. With Baby Boomers retiring and Millennials being the most studied generation to date, Generation Z is a future generation market leaders need to turn to if they want to recruit, attract, and retain future business and employees.
In less than five years, Gen Z will be the largest group of consumers and buyers worldwide. An estimated 30 million young professionals will join the workforce. Unlike their predecessors, however, traditional marketing and career ideals don’t always resonate with this new generation. They are fiery, driven, passionate, and determined to carve out their own career paths.
Is your business prepared?