Does your workplace culture have what is needs to recruit and retain millennial employees?
Corporate social responsibility, employee volunteering and brand purpose may seem just like workplace culture trends, but if you want to recruit and retain the future workforce, transforming your workplace culture is a must. Aside from job security, having a strong employer brand in ethics and social responsibility is rated as the top high impact retention factor by both Millennials and Generation Z workers (2017 Change Generation Report). Some studies indicate young professionals would even go as far as to take a pay cut to work for a socially responsible company that aligns with their values.
A purpose-driven culture is starkly different than the traditional business model but the future of business is changing. It’s time to look toward the future and understand what it takes to recruit and retain the next generation.