Training and Workshops

Marketing to the Next Generation

about

Young consumers present a new set of challenges for marketers... With shorter attention spans and multi-platform preferences, they do not respond well to traditional communication and advertising tactics.

young women volunteers, smiling
The youth generation is one of the most lucrative consumer segments in the world. It is estimated that, in less than five years, Millennials will have $3.39 trillion in purchasing power and their successors, Generation Z, are rapidly taking over as the largest consumer group worldwide.

Accustomed to instant information access and interactive social media, this is a generation that demands personalized messaging, peer-reviewed content and transparent, authentic brands.

woman on social media

Key Takeaways

1.

Understand the Millennial and Generation Z workforce today and how to improve skill development for the jobs of tomorrow

2.

Learn how to build cost-effective digital marketing plans that respond to the next generation mindset and shifting brand values of young consumers

3.

Know where and when to find young consumers online to boost impressions, engagement and optimize market response

4.

Develop effective youth marketing strategies that communicate your brand value and strengthen loyalty to transform influencers into engaged brand ambassadors

Stand Out From the Digital Noise

Join future of work policy advisor, speaker and 16-time award-winning thought leader Kelly Lovell to gain insight into the mindsets of young talent–Millennials and their successors, Generation Z. Globally recognized for her expertise, Lovell’s presentations have been enlisted by the United Nations, G7 Sherpas, the G20 and executive leaders around the world.

  • Participants will learn the characteristic drivers of young consumers—what they seek from brands and what keeps their loyalty.
  • Learn cost-effective ways to respond to social responsibility and digitalization trends, to build a winning workplace culture and consumer brand. Data-driven insights will illustrate consumer behaviour shifts and the importance of digital marketing and social media tactics.
  • Industry examples and case studies will further demonstrate applications and tangible steps to improve their marketing strategies. 

Who We Work With

one young world logo
startup canada logo
tedX logo
refinery29 logo
G20 young entrepreneurs alliance logo
Loyalty One Logo
the queen Elizabeth diamond jubilee trust logo
leading change logo
united nations industrial development organization logo
national speakers bureau logo
impact 2020 logo
protiviti logo
hiec halton industry education logo
Air Miles logo
Ontario School Counsellors' Association logo
H&M logo
Government of Canada Logo
grwo your biz.com logo
the institute for performance and learning logo
rogers logo

Lovell’s presentation style is very poised and her message captured the attention of the room best of the morning's speakers. I enjoyed hearing the gasp and chuckles when she joked that Millennials are now entering their thirties and are basically old news. Lovell’s POV is refreshing and it was great to hear it firsthand.

- Navin C, Principal PM Microsoft

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