Training and Workshops

Who is Generation Z?

about

To stay on top of the consumer and workforce markets, brands and organizations need to always be anticipating future trends and working to understand future generations.

youth volunteers, smilnig
With Baby Boomers retiring and Millennials being the most studied generation to date, market leaders need to turn to the next generation: Generation Z.
While generation groups tend to span two decades, the dramatic change facilitated by the dot-com internet boom divided today’s youngest generation into two distinct cohorts, Millennials and their successors, Generation Z. Based on our findings from The Change Generation® Report 2017, we determined the year +/- 1994 to be the dividing period.
young men siting and smiling

Key Takeaways

1.

Understand the defining traits of Gen Z and know how they compare and contrast from Millennials

2.

Identify effective marketing tactics to optimize market response for a Gen Z audience

3.

Reposition digital marketing strategies to appeal to younger generations and spark brand interaction

Are You Truly Prepared?

Join future of work policy advisor, speaker and 16-time award-winning thought leader Kelly Lovell to gain insight into the mindsets of young talent–Millennials and their successors, Generation Z. Globally recognized for her expertise, Lovell’s presentations have been enlisted by the United Nations, G7 Sherpas, the G20 and executive leaders around the world.

  • Participants will understand the defining traits of Generation Z, identifying effective marketing strategies to improve communications and inspire brand ambassadors and loyalty among this young generation.
  • BridgingTheGap™ Insights is an ongoing global research initiative led by Lovell Corporation that analyzes the shifts in career motivations, skill gaps, and work values of Millennials and Generation Z to help industry leaders prepare for the future of jobs and tap into the potential of emerging innovators.

Who We Work With

Toyota Tsusho logo
startup canada logo
Government of Canada Logo
refinery29 logo
G20 young entrepreneurs alliance logo
Loyalty One Logo
Blockchain for Impact logo
Kijiji Logo
Junior Chamber International Logo
national speakers bureau logo
Impact2030 logo
protiviti logo
Duke of Edinburgh International Awards Canada logo
Air Miles logo
Points of Light logo
H&M logo
tedX logo
grwo your biz.com logo
the institute for performance and learning logo
rogers logo

Lovell’s presentation style is very poised and her message captured the attention of the room best of the morning's speakers. I enjoyed hearing the gasp and chuckles when she joked that Millennials are now entering their thirties and are basically old news. Lovell’s POV is refreshing and it was great to hear it firsthand.

- Navin C, Principal PM Microsoft
youth exploring the city

Generation Z—named The Change Generation® by Lovell Corporation— are notably guided by their passions and personal development, along with a desire for balance and well-being in the workplace.

young man writing in workbook outside

In less than five years, Gen Z will be the largest group of consumers worldwide. Unlike their predecessors, however, traditional marketing and career ideals don’t always resonate with this generation.

friendly women smiing

Gen Z is fiery, driven, passionate and determined to carve out their own career paths.

Want to continue the conversation?

We help global leaders with their organization’s most critical issues and opportunities. Together, we create enduring change and results.