Gender and The Future Workforce

Lovell Corporation’s BridgingTheGap™ Report

Gender Gaps in the Workplace

Gender and The Future Workplace examines the shifts in gender-based career preferences of Millennials (born from 1981) and Generation Z (born 1994 onwards) from over 3,000 respondents across male, female and gender-neutral (non-binary) perspectives in Canada.

Using this information, we evaluate the status of the gender gap in the workplace—where progress is being made and where it’s not—and how businesses, educators and policymakers can work together to create an inclusive workplace for the next generation.
Gender and the Future Workforce report cover showing a mosaic of young faces

Lovell will be releasing the first in a series of in-depth reports in winter 2019

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Key Takeaways


The similarities and differences in occupational interests, work values and priorities, motivating factors and desired supports between males, females and gender-neutral (non-binary) young people


How these preferences affect recruitment and retention of young talent and the gender-specific gaps employers can resolve to create more inclusive workplaces


The implications of the gender-based shifts for achieving gender equality and preparing young talent for the future of jobs

Key Topics

Career Interests

Education pathway, job aspirations, today’s young entrepreneurs, youth perspectives

Expectations and Concerns

Career outlook, concerns and confidence; workplace preferences, work-life balance, defining career success

Recruitment and Retention

Workplace priorities, salary expectations, passion and career, make or break factors

Desired Supports

Opportunities for support, maximize your workforce

More Insights

How Millennials and Gen Z Are Redefining the Future of Work

Gender-Based Career Shifts between Millennials and Gen Z

Millennial Marketing and Employee Communications

About Us

Lovell Corporation, a global youth consultancy and innovation firm, provides market research, talent development and training for organizations to adapt to the changing workforce and bridge opportunity gaps for emerging talent. Since our inception, Lovell Corporation remains committed to bridging the gap between industry and the next generation. With international networks that reach young innovators in over 60 countries, we’re sought out globally for our expertise with Millennials and Generation Z, preparing for the future of work, entrepreneurship and next-generation innovation.

Our Expertise

Lovell Corporation provides authentic market insights and services to help clients understand and meaningfully connect with the next generation—be it employees, customers or innovators. A proponent for public-private sector collaboration, we work with policymakers at the United Nations, G7, G20, W20 and cabinet ministries to increase youth entrepreneurship, upskill talent and develop inclusive workplace programs. These efforts have led to engagements at the UN High-Level Political Forum, the UN ECOSOC Youth Forum, the President of the General Assembly’s Youth Dialogue and advisory roles for multiple stakeholder groups for the UN Sustainable Development Goals (SDGs).

As Canada’s foremost agency for connection with Millennial and Generation Z markets, Lovell Corporation is a leading source for thought leadership, workplace training, millennial consulting, and youth engagement services. With specialized brand portfolios in research, media and technology, Lovell Corporation takes a diverse approach to help industry leaders and stakeholders recruit, market to, and retain the next generation.

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