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Lovell Corporation with leading academia and thought leaders to bring our clients the latest Millennial and Generation Z insights.

Featured Study: The Change Generation Project

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In partnership with the University of Guelph, Lovell Corporation is currently spearheading the largest national comparative research study on Millennials and Generation Z. The aim of this study is to clearly define the characteristics, career expectations, attitudes, and behaviours of the youngest generation in the workforce to help businesses and educators adapt to their needs. The information uncovered through this project will identify tactics to encourage youth-led innovation, create better quality student jobs and address the rising youth unemployment.

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