Lovell Corporation collaborates with leading academia and thought leaders to bring our clients the latest Millennial and Generation Z insights.
Featured Study: The Change Generation Project
In partnership with the University of Guelph, Lovell Corporation spearheaded the largest national comparative research study on Millennials and Generation Z. The aim of this study is to clearly define the characteristics, career expectations, attitudes, and behaviours of the youngest generation in the workforce to help businesses and educators adapt to their needs. From career expectations, hiring make or breaks, retention factors and brand communication preferences the 2017 Change GenerationTM Report, uncovers what it takes to recruit, market to, and retain the next generation.
Millennials are the most researched generation in history, but are you prepared for what is next? Explore this new generation’s defining characteristics and five strategies to accommodate the needs of Gen Z in your business. READ