Privacy Policy

We consider your personal information to be very important and it should be protected. This Privacy Policy (as defined herein) applies to all LOVELL Internet sites which reference this Privacy Policy including, without limitation, lovellcorporation.com, changegen.com, btgforums.com and kellyalovell.com (each a “LOVELL Site” and, collectively, the “LOVELL Sites”). This Privacy Policy describes how we treat the information we collect when you visit our Sites and/or register with us as a user. Please take the time to read this Privacy Policy carefully. This Privacy Policy should be read in conjunction with the terms and conditions contained in the Terms of Use posted on the Site. All capitalized terms used herein not otherwise defined shall have the meanings ascribed to them in the Terms of Use.

1. PRIVACY STATEMENT Lovell Corporation (hereinafter “LOVELL”, “we” or “us”) agrees to respect and observe the provisions set forth in the Personal Information Protection and Electronic Documents Act (the “Act”) and any other relevant privacy legislation. To the extent there is additional protection afforded to you pursuant to the Act or any other legislation, and same is not set forth herein, LOVELL agrees to take such measures to give full effect to such additional protection.

LOVELL respects the privacy of each individual with whom it comes into contact as a visitor to our Sites. LOVELL will not rent or sell any customer information or any information about any visitor to our Sites to any organization or individual unless you give us permission to do so.

2. PERSONAL INFORMATION In order for LOVELL Sites to work for all parties, we need to communicate with you. To do this, we require your email address. In order to establish your user account, we also require certain registration data. We may also request additional information to better provide you with our Services.

LOVELL does not collect any other personal information that you do not expressly provide. If you do not want your personal information collected, do not provide it to us. If you have already submitted the information and would like us to remove it from our records, or you would like to know what information is held in our records or wish to have any of the information updated or modified, please contact us at the address set forth below. LOVELL will not disclose your personal information to any third party without your consent, except as detailed below.

3. NON-PERSONAL INFORMATION It is possible that we may also request non-personally identifiable information, like gender, city of residence and age. We may use this data to improve the Sites and/or personalize your experience on our Sites, in order to bring you more targeted and relevant Services and to display site content according to your preferences. We may share this information with others, such as advertisers interested in advertising on the Sites but never on an individual level. This information will only be shared in an aggregate, anonymous form, which means that the information will not contain any personally identifiable information about you or any other person.

4. USAGE INFORMATION In addition to collecting personal and non-personal information, LOVELL may also collect non-personal, aggregated information about its registered users’ use of the Sites. This information is not personally identifiable and will only be used to find out how its registered users use the Services and the Sites. For example, this information will tell us about usage, how much time users spend on the Sites, from which other websites users came, and to what other websites users go. The collection of this information allows us, among other things, to create new programs, prepare for traffic load demands and to efficiently distribute our email communications.

5. USE OF PERSONAL INFORMATION LOVELL may use and/or maintain records of your personal information such as your name, address and other registration data, current location and/or other unique personal identifiers, as the case may be, to provide and facilitate the use of the Sites. Some instances where such personal information is used or collected are: to process and store the information provided so that we are able to better understand your needs; for troubleshooting problems and technical or security issues; for detecting and protecting against error, fraud or other criminal activity as required by any applicable laws, rules or regulations or governmental requirements; for other internal purposes; as otherwise expressly informed at the time of collection; and to keep you informed about our Services. We may also maintain and use records of such information to send you updates and news about LOVELL. If you do not want to receive updates, newsletters or other notifications from us, please let us know by emailing us at the email address set forth below. Alternatively, you can opt out of receiving further communications from us by using the response mechanism in our communications with you.

Any personal information or content that you voluntarily disclose while using the Sites which can be viewed by other users thereof (for example, on discussion boards, in messages and chat areas, via messages or third party services etc.), becomes publicly viewable and can be collected and used by others. Due to the global nature of the Internet, you may be transferring your personal information to countries outside of Canada whose legal systems do not offer the same protection for your data as the laws of Canada.

6. EMAIL COMMUNICATIONS From time to time we may send you an email with information and/or special offers that we believe would be of interest to you. All such communications shall be made in full compliance with Canada’s Anti-Spam Legislation. If you do not wish to receive e-mail you can notify LOVELL at any time of your preference.

LOVELL may use a reputable third party to deliver email. Such third party is under a contractual requirement to keep all personal information confidential and to only use any personal information for the sole purpose of sending you an email on behalf of LOVELL and to return any personal information once their services are completed.

7. SHARING INFORMATION Except with your consent and as set out below, we will not sell, license, trade or disclose your personal information to or with others. We may disclose or share non-personally identifiable information with partners, advertisers or prospective partners or advertisers to help explain our business and the effectiveness of our business or for promotional purposes. For example, we may disclose aggregated demographic information which does not include any personally identifiable information. LOVELL may disclose personal information to third party providers of LOVELL, including third parties engaged to assist us in providing Services (including but not limited to software development, website development and hosting, data processing, transaction processing services, document management and office administration) to you or to carry out one or more of the uses described above. These service providers are prohibited from using your personal information for any purpose other than to provide this assistance and are required to protect personal information disclosed by LOVELL and to comply with the general privacy principles describes in this Privacy Policy.

LOVELL reserves the right to disclose personal information to a third party if a law, regulation, search warrant, subpoena or court order legally requires or authorizes us to do so.

LOVELL also reserves the right to disclose and/or transfer personal information to a third party in the event of a proposed or actual purchase, sale (including a liquidation, realization, foreclosure or repossession), lease, merger, amalgamation or any other type of acquisition, disposal, transfer, conveyance or financing of all or any portion of LOVELL or of any of the business or assets or shares of LOVELL or a division thereof. LOVELL will secure an undertaking from any such third party to treat the disclosed and/or transferred personal information with the same degree of diligence as had been previously provided by LOVELL.

8. TRACKING AND THIRD PARTY COOKIES LOVELL may store cookies on your computer to facilitate and customize your experience on the Sites. Cookies are alphanumeric identifiers that enable our systems to recognize your browser and to provide certain features. We use cookies because they save you time while navigating the Sites and help us track and target users’ interests in order to provide a better, more customized experience. Cookies also allow us to collect automatic information from you, like which pages you visit and what links you click. Most browsers automatically accept cookies, however, it is possible to change your browser settings so that your browser declines cookies. The “help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. If you decline to accept cookies it is possible that some parts of the Sites may not work properly.

9. IP ADDRESS Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. We may, from time to time, use your IP address to help diagnose problems with our server, gather broad demographic information and administer the Sites.

10. SECURITY We use physical, electronic, and administrative safeguards to assist us in preventing unauthorized access, maintaining data accuracy, and correctly using your personal information. Except as specified in this Privacy Policy, we use commercially reasonable efforts to limit access to your personal information to the employees, agents, and officers of LOVELL on a need-to-know basis.