Training and Workshops

Social Media for Small Business


With attention spans shrinking and the upward battle of information overload, your business needs engaging content that reaches the right audience, at the right time, in the right way.

a crowd of people all using their phones
In the digital age where information access is everything, and the demand for personalized messaging, immediate service and peer approval is at an all-time high, social media is a must for your business. However, the challenge isn’t getting on social media, it’s using it effectively.
Social media is not just for consumer product or hospitality brands. While professional services and some small business industries may find it more challenging to recruit an active following, with the right digital strategy, social media can still bring business results.
man on phone, looking at marketing trends

Key Takeaways


Develop social media marketing strategies with the latest content trends in mind to communicate your brand value and build an actively engaged following


Compare your online presence and content with that of competitors identify what is needed to establish a unique online voice.


Find your niche, identifying which social media platforms to use and where your target audience is most active to optimize market response


Analyze social media behaviours and learn cost-effective ways to respond to the demands of your consumers and implement effective digital marketing campaigns

Find and Interact with
Your Ideal Youth Market

Join future of work policy advisor, speaker and 16-time award-winning thought leader Kelly Lovell to gain insight into the mindsets of young talent–Millennials and their successors, Generation Z. Globally recognized for her expertise, Lovell’s presentations have been enlisted by the United Nations, G7 Sherpas, the G20 and executive leaders around the world.

  • Participants will take a deep dive into the world of social media and content marketing trends, learning tactics to grow their following, inspire authentic consumer interaction and rise above the digital noise.
  •  Data-driven insights, industry examples and case studies will further demonstrate applications and tangible steps participants can use to improve their own marketing strategies. ​

Who We Work With

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startup canada logo
tedX logo
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G20 young entrepreneurs alliance logo
Loyalty One Logo
the queen Elizabeth diamond jubilee trust logo
leading change logo
united nations industrial development organization logo
national speakers bureau logo
impact 2020 logo
protiviti logo
hiec halton industry education logo
Air Miles logo
Ontario School Counsellors' Association logo
H&M logo
Government of Canada Logo
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the institute for performance and learning logo
rogers logo

Lovell was an integral part of the AIR MILES for Business Small Business Achievement Awards event. She extended the reach of our pre-show buzz over her social media channels, and at the event, took part in a very insightful discussion on engaging Millennials—a topic that is on the minds of many of today's small business owners. She is very professional and knows the value of having a strong personal brand. Lovell was a pleasure to work with!

- Air Miles for Business Team

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