Training and Workshops
Marketing to the Next Generation
about
Young consumers present a new set of challenges for marketers... With shorter attention spans and multi-platform preferences, they do not respond well to traditional communication and advertising tactics.
Accustomed to instant information access and interactive social media, this is a generation that demands personalized messaging, peer-reviewed content and transparent, authentic brands.
Key Takeaways
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Stand Out From the Digital Noise
Join future of work policy advisor, speaker and 16-time award-winning thought leader Kelly Lovell to gain insight into the mindsets of young talent–Millennials and their successors, Generation Z. Globally recognized for her expertise, Lovell’s presentations have been enlisted by the United Nations, G7 Sherpas, the G20 and executive leaders around the world.
- Participants will learn the characteristic drivers of young consumers—what they seek from brands and what keeps their loyalty.
- Learn cost-effective ways to respond to social responsibility and digitalization trends, to build a winning workplace culture and consumer brand. Data-driven insights will illustrate consumer behaviour shifts and the importance of digital marketing and social media tactics.
- Industry examples and case studies will further demonstrate applications and tangible steps to improve their marketing strategies.
Who We Work With
Lovell’s presentation style is very poised and her message captured the attention of the room best of the morning's speakers. I enjoyed hearing the gasp and chuckles when she joked that Millennials are now entering their thirties and are basically old news. Lovell’s POV is refreshing and it was great to hear it firsthand.
Let's continue the conversation
We help global leaders with their organization’s most critical issues and opportunities. Together, we create enduring change and results.