Training and Workshops
Who is Generation Z?
about
To stay on top of the consumer and workforce markets, brands and organizations need to always be anticipating future trends and working to understand future generations.


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Are You Truly Prepared?
Join future of work policy advisor, speaker and 16-time award-winning thought leader Kelly Lovell to gain insight into the mindsets of young talent–Millennials and their successors, Generation Z. Globally recognized for her expertise, Lovell’s presentations have been enlisted by the United Nations, G7 Sherpas, the G20 and executive leaders around the world.
- Participants will understand the defining traits of Generation Z, identifying effective marketing strategies to improve communications and inspire brand ambassadors and loyalty among this young generation.
- BridgingTheGap™ Insights is an ongoing global research initiative led by Lovell Corporation that analyzes the shifts in career motivations, skill gaps, and work values of Millennials and Generation Z to help industry leaders prepare for the future of jobs and tap into the potential of emerging innovators.
Who We Work With




















Lovell’s presentation style is very poised and her message captured the attention of the room best of the morning's speakers. I enjoyed hearing the gasp and chuckles when she joked that Millennials are now entering their thirties and are basically old news. Lovell’s POV is refreshing and it was great to hear it firsthand.

Generation Z—named The Change Generation® by Lovell Corporation— are notably guided by their passions and personal development, along with a desire for balance and well-being in the workplace.

In less than five years, Gen Z will be the largest group of consumers worldwide. Unlike their predecessors, however, traditional marketing and career ideals don’t always resonate with this generation.

Gen Z is fiery, driven, passionate and determined to carve out their own career paths.
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We help global leaders with their organization’s most critical issues and opportunities. Together, we create enduring change and results.