Training and Workshops

Who is Generation Z?


To stay on top of the consumer and workforce markets, brands and organizations need to always be anticipating future trends and working to understand future generations.

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With Baby Boomers retiring and Millennials being the most studied generation to date, market leaders need to turn to the next generation: Generation Z.
While generation groups tend to span two decades, the dramatic change facilitated by the dot-com internet boom divided today’s youngest generation into two distinct cohorts, Millennials and their successors, Generation Z. Based on our findings from The Change Generation® Report 2017, we determined the year +/- 1994 to be the dividing period.
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Key Takeaways


Understand the defining traits of Gen Z and know how they compare and contrast from Millennials


Identify effective marketing tactics to optimize market response for a Gen Z audience


Reposition digital marketing strategies to appeal to younger generations and spark brand interaction

Are You Truly Prepared?

Join future of work policy advisor, speaker and 16-time award-winning thought leader Kelly Lovell to gain insight into the mindsets of young talent–Millennials and their successors, Generation Z. Globally recognized for her expertise, Lovell’s presentations have been enlisted by the United Nations, G7 Sherpas, the G20 and executive leaders around the world.

Who We Work With

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Lovell’s presentation style is very poised and her message captured the attention of the room best of the morning's speakers. I enjoyed hearing the gasp and chuckles when she joked that Millennials are now entering their thirties and are basically old news. Lovell’s POV is refreshing and it was great to hear it firsthand.

- Navin C, Principal PM Microsoft
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Generation Z—named The Change Generation® by Lovell Corporation— are notably guided by their passions and personal development, along with a desire for balance and well-being in the workplace.

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In less than five years, Gen Z will be the largest group of consumers worldwide. Unlike their predecessors, however, traditional marketing and career ideals don’t always resonate with this generation.

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Gen Z is fiery, driven, passionate and determined to carve out their own career paths.

Want to continue the conversation?

We help global leaders with their organization’s most critical issues and opportunities. Together, we create enduring change and results.