Training and Workshops

Recruiting and Engaging the Next Generation of Volunteers


Are your volunteer campaigns reaching the most influential demographic?

young leader working
Millennials are the largest generation in the workforce and have an inherent desire to make an impact. We’re no longer in an era where donations are the only way to make a difference—nor is it the preferred among the next generation.
Experience-driven, younger supporters are opting to find new, personalized ways to build their skills and support the causes they care about.
empowered woman speaking into megaphone

Key Takeaways


Reposition existing volunteering and community service programs to appeal to student volunteers, Millennial donors and young professionals


Build youth engagement plans that respond to their tech-savvy, social and personalized interests and needs


Communicate the value of community service and volunteering to younger generations with relevant messaging and program delivery

Mobilize and Retain Emerging Talent

Join global Millennial influencer and future of business consultant Kelly Lovell to understand how increased connectivity, digitization and social media is changing the volunteering landscape and what it means for your future campaigns. Learn how to leverage skills-based volunteering, volunteer recognition and effective use of technology to recruit Millennial donors and engage youth volunteers.
  • This presentation will explore youth engagement and Millennial volunteering trends, providing you with actionable strategies to recruit and engage support from the next generation.
  • Putting principles into practice, Lovell will provide case examples with data-driven insights, including how her tech-startup MyEffect is effectively recruiting youth volunteers to advance the United Nations’ Sustainable Development Goals (SDGs).
  • Through social responsibility, incentive and trust, MyEffect’s online platform and free volunteering recognition tools help nonprofit organizations mobilize action for their cause and report on the impact achieved. ​

Presentations Featured By

UN Volunteer Groups' Alliance
UN High-Level Political Forum logo
Junior Chamber International Logo
Duke of Edinburgh International Awards Canada logo
Points of Light logo
Loyalty One Logo
Impact2030 logo
leading change logo
startup canada logo
G20 young entrepreneurs alliance logo
refinery29 logo
Ontario School Counsellors' Association logo
First Work Ontario's Youth Development Network logo
Blockchain for Impact logo
protiviti logo
H&M logo
Government of Canada Logo
grwo your logo
the institute for performance and learning logo
rogers logo
Lovell single-handedly helped us design and launch an inter-school competition that encouraged youth to search our website as part of the Ontario Youth Volunteer Challenge sponsored by the Ministry of Immigration and Citizenship. We broke records of engagement with more than double our participant goal.
- Diane, Director of Community Engagement, KW Volunteer Action Centre

Let's continue the conversation

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